Planning of 'The Possession' Digital Strategy

We took advice from industry professionals on how to plan our film campaign. We sat in class as a group and wrote down different ways we can  bring the characters to life and promote them to our audience as seen below...

Digital Marketing So far

Facebook Page:

Today I created a facebook page to help market our horror film 'The Possession'. 
I will regularly update this page with images, clips and information about the film to develope an interest. Also, in the future I will be posting our finished horror trailer and poster in attempt to raise awarness and get feedback.

Twitter

One of my group members also created a twitter account for our film:@thepossession - this will again help market our film, and also as twitter allows direct contact with other people we can attempt promote our film to real directors and production companies.

The Locket Information

The Locket.

Below is a photograph of our most important prop - the locket!
We purchased it from Claire's accessories,and we chose this particular locket as it was relitivly cheap and thus suitable for our low budget. Also, the appearence of the locket fitted in with what we imagined it would look like - old, victorian, dirty & mysterious.

Adorno : Culture Industry

Adorno states that there is a difference between High Art (shakespeare, Novels ,Plays) vs Low Art(     Media). High  art is stuff that is intellectual and makes you think.  He says that media is bad for the society and distance people from each other and false needs are created.  He says we suffer from Commodity Fetishism( obsession with objects and things to buy) and also that every film is the same they remake movies.

I disagree with him because I think media forms and brings the society closer together and also we deserve to be entertained and distracted.  The media product that our group plans to make will not adhere to Adorno's theory because it will be intellectual ask well as entertaining.

Planning: Make-up Wardrobe/props

Planning our trailer we needed to make this as believable as possible, make-up will help us to ensure that every effect comes across as real as possible.

Today having the chance to speak with a professional make-up artist, we as a group noted and decided on where we would take our characters. we understood that in order to make up a character and to dress this character we not only needed to understand the lifestyle but their interests their dislike their background ect. We had to understand our characters thoughts and feelings inside and out.

Planning: Creating our screenplay

In class we had to come up with a script of some sort. Having dialogue in a film trailer is key as this helps to  keeping your audience engaged and so then we could start piecing together the music and action. To do this we used a special software called Celtx. Celtx is a free media pre-productions software designed for creating and organizing media projects like screenplays, films, videos,stage plays, audio plays, documentaries,comics and much more. Together we decided, but not officially, what would be said in the trailer as well as he different scene types. We agreed on our characters and on what their role in the film was eg. jock, popular girl, main character ect. We also started to round up actors/volunteers that would agree to act for us or be an extra in our trailer. After agreeing on what we had done we fixed the scenes so they were in an order we prefer. This made it easier for us to imagine what our trailer was going to come out like it was important that all three of us in the group agreed and had the same image in our mind. When we decided for now our screenplay was done we went back to look at Awates music. It would now be easier for us to visualise in our minds exactly what track we wanted to place in our trailer. Again we wanted an urban feel as it we are tackling a contemporary issue however it also had to coincide with the horror genre and match what was happening on screen. This was a difficult task and we were not able to come up with just one soundtrack. We decided that we would choose three and when our trailer started to transform we would find this easier for us to apply music to and perhaps remix or loop some of the sounds.

Character Planning for The Possession

Character Planning for The Possession

Main Character/Protagonist – Clarissa Campbell-She is 18 years and is the main character that steals the locket and becomes possessed. The story revolves on her stealing a locket from a corpse that has died in the riots and therefore is cursed and the journey she embarks on trying to find a resolution to the deaths happening.

Jayden - He Loves Clarissa and is secretly obsessed over her and tries to get her attention by helping her and following her.  After secretly following her he sees her as she steals the locket from the corpse of the stores owner and now knows the truth.  He uses this a chance to force her to allow him to be with her. She gradually falls in love with him.

Edna Wallace – The current owner of the shop who is 98 and she took care of the shop all her life. She dies falling over during the riots. And returns as a supernatural ghost in the locket that possesses Clarissa.

Carol Campbell – She is Clarissa’s mother.  She is mental and is schizophrenic and is totally dependant on her daughter Clarissa.

Mya – One of Clarissa’s two best friends. She is 18 years old. She is obsessed about her image, she is always combing her hair, looking in the mirror doing manicures etc.

Rihanna – she is another one of Clarissa’s two best friends and also 18 years old. Around her friends she is a rebel who drinks and smokes etc but hides this from her parents by acting like an angel around them and when speaking to them.